In the vape market, wholesale vape has become the focus of attention for many entrepreneurs and merchants. Whether it’s a business owner who wants to open a brick-and-mortar store or an e-commerce seller, as long as one wants to develop in this industry for a long time, almost no one can avoid the wholesale link. Simply put, wholesale vape means purchasing vape products in bulk and then reselling them. The price difference in between is the profit. But it’s not easy to do well. From product selection to selling, there are tricks to each link. Today, let’s take a detailed look at wholesale vape, from basic concepts to practical skills. After reading this, beginners will have a clear direction. ​

What is wholesale vape? Beginners should first understand the core concepts when they start out

When many people first come into contact with this field, they tend to confuse wholesale vape with retail. In fact, it’s quite simple. wholesale vape means purchasing in bulk and then selling to retailers or directly to customers with bulk demands. Compared with retail, its single transaction volume is larger and the price is lower. For instance, in retail, goods are sold one by one, while in wholesale, they might be purchased box by box and then sold by box or by group. ​

There are many people who are suitable for wholesale vape. The owner of a brick-and-mortar store definitely has to wholesale; otherwise, the cost of purchasing a single item would be too high and they wouldn’t make a profit. The same goes for e-commerce sellers.

Only when online sales volume is large and bulk purchasing can costs be reduced can they have a price advantage. Some people also act as middlemen, purchasing goods from large wholesalers and then distributing them to small retailers, making money by selling in large volumes. ​

It should be noted that wholesale vape does not only sell devices but also includes accessories such as e-liquid, replacement cores, and chargers. Nowadays, the market demands are diverse. Customers may need both mainframe equipment and various consumables. Therefore, considering a full range of products in wholesale can better meet customer needs. ​

Why is wholesale vape worth doing? Three advantages make the business more stable

The first advantage is its low cost. This is the most obvious advantage of wholesale vape. When purchasing in bulk, suppliers will offer discounts. The more you purchase, the lower the cost per piece will be. For instance, the retail purchase price of a vape device might be 50 yuan, and when purchasing over 100 units in bulk, the unit price could drop to 30 yuan. Even if the price is 5 yuan lower than others when selling, an extra 15 yuan can still be earned, and customers are more willing to buy. ​

Secondly, the repurchase rate of customers is high. vape products are consumables. When the e-liquid runs out, it needs to be replaced. If the equipment parts are broken, they need to be repaired. As long as the first cooperation is pleasant, the customer will come to you for wholesale again next time. For instance, if a brick-and-mortar store purchases e-liquid from you and finds the quality good and the price reasonable after using it up, it is highly likely that they will cooperate with you for a long time without constantly looking for new customers. ​

The last point is the stability of market demand. Although policies vary from region to region, on the whole, the demand for the vape market has always existed. Especially among young people, the acceptance of new vape products is high. As long as the right products are chosen, there is no need to worry about not selling them. Moreover, once the wholesale customers are stable, the monthly sales volume is basically guaranteed, which is more stable than doing retail and relying on scattered customers. ​

How to choose a wholesale vape procurement channel? Reliable supply sources are the first step

If wholesale vape finds the right supply source, it has already succeeded halfway. There are currently three common channels, each with its own characteristics. Novices can choose according to their own situations. ​

Factory direct procurement is a good choice, especially for those who plan to do it for a long time and in large quantities. You can directly purchase vape products from factories that produce them at the lowest prices. Moreover, you can communicate directly with the manufacturers to learn about the product details. However, factories usually have a minimum order quantity requirement.

They may need to order hundreds or even thousands of items at a time, which is suitable for merchants with certain funds and sales volume. In addition, when looking for a factory, check its qualifications to see if it has a production license and if the products have quality inspection reports to avoid purchasing inferior goods. ​

Wholesale markets are suitable for beginners to start with. Many cities have specialized wholesale markets for electronic cigarettes, such as Shenzhen, Guangzhou and other places. Here you can see the actual product, taste it and observe the workmanship, which makes you feel more at ease.

Although the price is a bit higher than that of the factory, the minimum order quantity is low. You can purchase goods for just a few hundred yuan. However, there are many merchants in the wholesale market and the quality varies greatly. You should make more comparisons and not be lured by low prices into buying counterfeit goods. ​

Online wholesale platforms are also very convenient, such as 1688 and Alibaba International Station. There are many wholesale vape suppliers above. You can select goods without going out and also see the reviews of other buyers. However, you can’t see the actual product online and can only make judgments based on pictures and descriptions.

Therefore, it is essential to choose merchants with high ratings and qualifications. It’s best to purchase samples for trial use first. If there are no issues, then make bulk purchases. Also, make sure to ask clearly about the logistics and after-sales service to avoid the situation where the goods do not match the description or get damaged during transportation and no one takes care of them. ​

 

wholesale vape product selection has its tricks. Grasp these four points and you won’t have to worry about selling

Product selection is the key for wholesale vape to make money. If the right products are chosen, customers will rush to get them. If the wrong ones are selected, there may be overstocking. Keep these four points in mind. ​

It is very important to observe market trends. The popular vape products vary at different times. A few years ago, large smoke devices were all the rage, but now many people prefer small smoke devices as they are convenient to carry. There are also e-liquid flavors.

Fruit flavors and mint flavors have always been popular. Recently, in some places, tea flavors and coffee flavors have become popular. You can pay more attention to the sales rankings of e-commerce platforms, the hot topics on social media, or visit physical stores to see what customers often buy and follow the trends to make choices. This way, you are less likely to make mistakes. ​

Product quality cannot be taken lightly. No matter how low the price is, products of poor quality must never be purchased. If customers frequently encounter problems after purchasing, such as oil leakage or battery durability, it will affect their business and they definitely won’t come back next time.

When purchasing goods, check if the packaging is intact and if there are anti-counterfeiting labels. It is best to ask the supplier to provide a quality inspection report. If possible, try it out for a few days yourself to experience the taste and performance. ​

Covering different price ranges. Customers have different demands. Some want high-end products and are willing to pay a high price for brand-name goods. Some people pay more attention to cost performance and prefer things that are cheap and practical. When wholesalizing, it is necessary to take into account the three price ranges of high, medium and low. For instance, purchase some high-end equipment from well-known brands and some affordable products from niche brands to offer customers more choices. ​

Don’t overlook the accessories. Many people only focus on the main unit and e-liquid when wholesaling, but in fact, accessories are also very important. For instance, chargers, replacement cores, cleaning tools and the like are often needed by customers, and the profit margin is not low. Selling accessories along with the main products can also increase the average transaction value. For instance, when customers purchase e-liquid, if you recommend a compatible replacement core at the same time, they usually buy it. ​

 

How is wholesale vape sold? Five practical methods for integrating online and offline

The goods have been brought in. How can they be sold? Combining online and offline efforts will lead to better sales. ​

Offline physical stores can be used for display. If you have your own store, display the wholesale products and mark them with “wholesale prices” to attract other store owners to purchase.

For instance, if you put up an advertising board at the store entrance that reads “wholesale vape Discount, bulk purchase, better price”, the owner of a passing brick-and-mortar store might come in and ask when they see it. Promotions can also be carried out, such as giving away goods worth 100 yuan for orders over 1,000 yuan, or offering e-liquid for free when purchasing equipment, to stimulate customers to make more purchases. ​

Online e-commerce platforms are indispensable. Open a store on Taobao, Pinduoduo or Douyin Diandian, specializing in wholesale vape. Clearly write down the product details, such as specifications, prices and minimum order quantities. Take more real photos and videos so that customers can clearly see the product.

Add words like “wholesale” or “bulk” to the keywords to make it easier for others to search. When customers inquire, reply promptly and explain clearly the wholesale policy, such as free shipping for orders over a certain amount and how to handle after-sales service. ​

Social media promotion is very effective. Post product information on wechat Moments, Kuaishou, or Xiaohongshu, such as “Today’s wholesale vape special offer, XX brand e-liquid minimum order 100 bottles, unit price XX yuan”, along with product pictures. You can also shoot some videos about product selection and packaging to make customers feel reliable. Join some wechat groups in the vape industry, communicate with other merchants, and occasionally send some supply information. Don’t do it too frequently to avoid being kicked out. ​

Maintaining old customers is very crucial. Wholesale business relies on long-term cooperation. Old customers are more important than new ones. You can create a customer group, frequently post information about new products and promotional activities, and send out small red envelopes during festivals. After the customer purchases the goods, they should ask about the usage every few days and solve any problems in a timely manner.

For instance, if a customer says a certain type of e-liquid is leaking, and you immediately help him replace it, the customer will think you are responsible and will come to you again next time. ​

Cooperate with other merchants. For instance, cooperate with convenience stores, Internet cafes, bars and other such places, and have them wholesale vape products from you and sell them in their stores. You offer them a discounted wholesale price, and they make a profit from the price difference, achieving a win-win situation. Before cooperation, sign a simple agreement, clearly stating the supply and settlement methods to avoid trouble later. ​

 

Key compliance points that wholesale vape must know to avoid falling into traps and affecting business

If you do wholesale vape business, you must understand the rules; otherwise, you may be fined or even have your store closed. Policies vary from place to place. These points should be paid special attention to. ​

First, check the qualifications. In many places, selling vape products requires a license, and the same applies to wholesale. First, you need to go to the local market supervision bureau to ask clearly which certificates are required, such as the tobacco Monopoly retail license (in some areas), and whether the business scope of “electronic cigarette wholesale” is included in the business license. Selling without a license will lead to a very bad situation if caught. ​

The age limit should be strict. Whether wholesale or retail, it must not be sold to minors. When wholesale, it is necessary to confirm the customer group of the other party. Do not sell the goods to those merchants who specifically sell to children. When purchasing goods, also ask the suppliers if their products have clear age limit labels to avoid trouble. ​

Advertising and promotion have taboos. In many places, it is stipulated that vape products cannot be advertised, especially not promoting content such as “health” and “quitting smoking” on TV, newspapers or online platforms. When Posting on Moments or describing on e-commerce platforms, one should not say “It can help quit smoking” or “it is harmless to the body”. Instead, one can only use compliant phrases such as “for adult use only” or “entertainment product”. ​

Tax issues must be in compliance. If you make money in wholesale, you need to pay taxes. Remember to issue invoices and keep good accounts. When settling accounts with clients, make sure to issue invoices if necessary. Don’t think about tax evasion; otherwise, if caught, you’ll have to pay back taxes and fines, which is not worth it. ​

 

Here are the answers to the six common questions asked by beginners of wholesale vape

Beginners doing wholesale vape must have many questions. These six questions are the most common. After reading them, you will understand. ​

What is the minimum order quantity usually? Different suppliers have different requirements. A factory may need over 100 pieces, a wholesale market only needs a few dozen pieces, and some online platforms can handle orders with just 10 pieces. Beginners can start with channels that require a low minimum order quantity. For instance, they can try ordering 50 pieces first. If the sales are good, they can then increase the order quantity. ​

What’s the approximate profit? Generally speaking, the profit margin of wholesale is between 20% and 50%. For instance, goods purchased at 30 yuan can be sold for 45 to 60 yuan. Specifically, it depends on the product. High-end brands have high profits, while mid-range products have low profits but fast sales volume. ​

How should after-sales service be handled? Before purchasing goods, it is essential to clarify the after-sales policy with the supplier, such as whether the products can be replaced if they have quality issues and who will cover the shipping costs. When selling to customers, you should also clearly explain your after-sales rules to them to avoid disputes later on. It is best to set aside a portion of the profit as a reserve fund for after-sales service to deal with possible returns and exchanges. ​

How to determine the authenticity of the source of goods? Check the packaging. The genuine product has clear printing and anti-counterfeiting codes, and the information can be found. Counterfeit goods have rough packaging and blurry handwriting. Taste it. The genuine e-liquid has a pure flavor and is not irritating to the throat. Counterfeit goods may have an unpleasant smell. Check the qualifications and ask the supplier to provide a brand authorization letter, which can prove that he is a legitimate distributor. ​

How to find customers? At the beginning, you can start with people around you. For instance, if your friend runs a brick-and-mortar store, recommend them to purchase goods from you. Go to the local wholesale market or commercial street, find stores selling vape products and promote them door-to-door. Post more online to gradually accumulate customers. After a long time, customers will introduce each other. ​

Should we stock up? It’s advisable to stock up on some best-selling products, such as e-liquids and popular equipment that sell well in the market, to avoid the situation where the goods are out of stock when customers ask for them. But don’t stock up too much, especially for the new products. I don’t know if they will sell well. Buy less for now and replenish when they sell well. ​

 

Conclusion: If wholesale vape is done well, making money won’t be difficult

wholesale vape is not a highly profitable industry, but as long as you find the right supply sources, select the right products and provide good services, you are sure to make money. Beginners may find it difficult at the beginning, but they will get the hang of it gradually as they explore.

Remember, compliance is the bottom line, quality is the foundation, and customers are the core. Follow the methods mentioned above, step by step, and your wholesale vape business will become more and more stable. If you still have any doubts, communicate more with your peers, pay more attention to market changes, and adjust your strategies at any time. You are sure to do well.

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